Competitive Intelligence helps you understand how your restaurant compares to nearby competitors across visibility, offerings, and activity. Instead of guessing what others are doing, NGAZE provides side-by-side competitive context to inform smarter marketing and operational decisions.
This section answers:
“How do we stack up against nearby competitors—and where can we win?”
Where to Find Competitive Intelligence #
You can access Competitive Intelligence in two places:
- Home → Competitive Intelligence section
- Insights → Competitive Intelligence
What Competitive Intelligence Shows #
Competitive Intelligence displays a curated list of local competitors relevant to your restaurant. For each competitor, NGAZE may show:
- Business name and category
- Location and proximity
- Ratings and review count
- Service type (dine-in, takeout, delivery)
- Menu highlights
- Promotional offers (if detected)
- Social media activity indicators
This information provides real-world context, not just abstract metrics.
How Competitors Are Identified #
NGAZE identifies competitors based on:
- Business category and cuisine
- Geographic proximity
- Search and local visibility signals
The goal is to show the competitors customers are most likely choosing instead of you.
Understanding the Competitor Cards #
Each competitor card highlights key differentiators, such as:
- Strong menu positioning
- Active promotions or specials
- Consistent social media activity
- High review ratings
These signals help you identify what competitors are doing well and where gaps may exist.
Recommendations Based on Competitive Intelligence #
Below the competitor cards, NGAZE may generate Recommendations, such as:
- Menu opportunities
- Marketing improvements
- Operational enhancements
These recommendations are informed by competitive patterns, not generic advice.
You can click “View complete report” to explore deeper competitive insights.
How Competitive Intelligence Is Used in NGAZE #
Competitive Intelligence feeds into:
- Marketing recommendations
- SEO and local strategy
- Campaign planning
- Playbook guidance
It provides context for why certain actions are recommended.
How Often Competitive Data Updates #
- Competitive data updates periodically
- Some data sources refresh daily
- Changes in competitor activity may take time to appear
Competitive trends are more valuable than daily changes.
Common Questions #
Can I change or remove competitors? #
Competitors are selected automatically. Custom competitor management may be available in advanced views or future updates.
Does NGAZE monitor competitors directly? #
NGAZE analyzes publicly available data only. It does not access private competitor systems.
Why don’t I see certain competitors? #
Only the most relevant competitors are shown to keep insights focused and actionable.
Best Practices for Using Competitive Intelligence #
- Review competitive insights monthly
- Look for patterns, not one-off tactics
- Focus on sustainable advantages, not copying everything
- Use insights to guide differentiation, not imitation
Need Help? #
If you need assistance:
- Use Help inside NGAZE
- Email support@support@thedigitalrestaurant.com
- Schedule a call with your account manager