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52-week Marketing Playbook

Table Of Contents

The 52-week Marketing Playbook is NGAZE’s planning and execution layer. It helps you organize marketing activity over time so your restaurant maintains consistent, intentional marketing, not random or reactive efforts.

This feature answers:

“What marketing should we be doing, and when?”

Where to Find the Marketing Playbook #

From the left navigation menu, click:

Menu → Marketing Playbook

What the Marketing Playbook Does #

The Marketing Playbook helps you:

  • Plan marketing activity across weeks and months
  • Stay consistent with promotions and campaigns
  • Avoid missed opportunities and last-minute marketing
  • Align marketing actions with business goals

It acts as a living marketing calendar for your restaurant.

What You’ll See in the Marketing Playbook #

Depending on your setup, the Playbook may show:

  • Scheduled marketing events
  • Campaign milestones
  • Promotions and seasonal initiatives
  • Ongoing marketing tasks

Each item represents a planned marketing action, not just a reminder.

The 52-Week Marketing Playbook #

NGAZE includes a 52-Week Marketing Playbook framework designed specifically for restaurants.

This helps you:

  • Plan marketing consistently throughout the year
  • Align promotions with seasons and demand cycles
  • Avoid long gaps in marketing activity

You can use the Playbook as-is or customize it to your restaurant’s needs.

How the Playbook Connects to Other NGAZE Features #

The Marketing Playbook works closely with:

  • Recommendations – to inform what to schedule
  • Projects – to track execution
  • Campaigns – to activate marketing efforts
  • Reports – to measure results

Together, these features turn planning into measurable outcomes.

How to Use the Marketing Playbook Effectively #

  • Review the Playbook monthly
  • Add or adjust activities based on performance
  • Align Playbook items with promotions and offers
  • Use it to guide social, email, and on-site marketing

Consistency matters more than volume.

Common Questions #

Is the Playbook automated? #

The Playbook provides structure and guidance, but marketing actions must be reviewed and executed by you or your team.

Can I customize the Playbook? #

Yes. The Playbook is flexible and can be adapted to your restaurant’s goals, seasonality, and resources.

Is the Playbook required? #

No, but restaurants that follow a consistent plan typically see better results than those acting ad hoc.

Best Practices #

  • Don’t over-schedule — keep it realistic
  • Focus on repeatable, high-impact actions
  • Review results and refine your plan quarterly
  • Use the Playbook alongside Recommendations

Need Help? #

If you need assistance: